Best Buy · Payments + Pricing
Adding a credit card offer to checkout without slowing shoppers down
Best Buy needed to promote its credit card at checkout without disrupting the flow or requiring heavy development. I designed a collapsible callout built from existing design-system components, placed just before payment entry, so shoppers can open, dismiss, and reopen the offer at any time.
- 30 shoppers tested in unmoderated think-aloud studies
- 2 reward-messaging variants compared (percentage vs. dollar amount)
- Approved for production as Phase 1









